In December, Jakarta hosted the annual Manufacturing Indonesia 2025, one of Southeast Asia’s influential industrial exhibitions that brings together global machinery manufacturers, industrial equipment suppliers and buyers under one roof. The exhibition was bustling with visitors, filled with active exchanges and strong manufacturing energy across the venue.
This year marks EDL Caster’s first appearance in Indonesia, showcasing 38 years of caster manufacturing expertise along with a full range of product solutions. During the four-day event, we held productive discussions with factory engineers, equipment manufacturers, and hardware distributors from Indonesia and surrounding countries including Malaysia, Thailand and Vietnam. The engagement offered us valuable frontline insights and a clearer understanding of Southeast Asian market needs.
Full Range Product Display Attracts Industry Attention
At the exhibition, EDL presented multiple caster solutions widely used in logistics, machinery and industrial applications:
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Light-duty Series 26/36/37 — Flexible and smooth for small equipment
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Medium-duty Series 50/57/66 — Durable and stable for general industrial use
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Heavy-duty Series 73/78 — Built for heavy machinery and robust environments
We also showcased more specialized casters to meet diversified market needs:
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M Series Equipment Casters — For industrial equipment and workstations
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S Stainless Steel Casters — Designed for humid, corrosion-prone environments
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H High-Temperature Casters — Suitable for heat-intensive processing environments
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G High-Elasticity Casters — Smooth and quiet, ideal for precision equipment
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E Medical Casters — Clean, silent, designed for frequent movement
With reliable quality and long-term industrial experience, our booth consistently attracted professional visitors interested in material performance, durability and application solutions.
Understanding Local Needs & Getting Closer to Users
Through face-to-face conversations, we gained practical understanding of market expectations and pain points, such as:
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High humidity demands stronger corrosion resistance
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Smooth mobility and durability remain key selection factors
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Growth in equipment upgrades increases medium/heavy caster usage
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Customization requirements are rising across different industries
These insights will guide our future product improvements and market adaptation strategies in Southeast Asia.
Market Insights Beyond the Booth — Field Research in Jakarta
During the exhibition, our team also visited LTC Hardware Market, one of Jakarta’s largest wholesale hubs, meeting with local caster dealers and distributors. The visit provided valuable information on pricing structures, channel models and user preferences — a crucial foundation for future market entry and partnerships.
Exhibition Ends, but Exploration Continues
This is only the beginning. EDL will continue exploring business opportunities in Indonesia and Southeast Asia, aiming to provide products that better match regional needs and deliver more stable, efficient mobility solutions for global customers.
We look forward to meeting you at our next stop.
EDL Caster — Reliable mobility, built to last.
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